For the Summer End of Season Sale 2021 at The Fold, the chosen theme was "Celebrate Every Moment." The campaign imagery was deliberately designed to exude an uplifting and joyful ambiance.
In conceptualising the campaign, I opted for a creative approach involving the utilization of polaroid/film-style border. This design choice not only infused energy and dynamism into the images but also evoked the idea of capturing a summer snapshot, thereby aligning customers' mindsets with the anticipation of summer holidays.
The overarching goal was to portray a summer filled with celebration. To achieve this, I employed a visual language inspired by significant events, incorporating elements such as confetti sprinkles and vibrant, spirited colours that left a lasting impact, ultimately creating a campaign that encapsulated the essence of a joyous summer season.
Save The Date Email Header
Launches Tomorrow Email Header
Now On Email Header
Up to 50% Off Email Header
Email New Lines Added
Email Further Markdowns
Email Extra 15% Off
Email Extra 15% Off
