Tasked with creating assets for the "Your Pasta Journey" campaign, I designed email, Instagram story, recipe card, and window decal. The campaign's central aim was to communicate the joy and simplicity of making fresh pasta at home, highlighting the benefits of using the Marcato pasta machine. By demystifying the intricate process of pasta-making through accessible, step-by-step guides, the initiative sought to turn crafting fresh pasta into a regular, enjoyable kitchen activity.
The campaign seamlessly integrated both digital and print mediums, providing a holistic experience. This involved featuring the iconic Atlas 150 pasta machine in an email and social media campaign, a detailed description of Marcato Atlas, and a classic pasta dough recipe card included with every Marcato Atlas purchase. Additionally, window vinyls were strategically employed, ensuring diverse audience touch points were covered.
The project's triumph lies in its ability to boost the confidence of cooks at every skill level, motivating them to invest in Marcato's Atlas 150 and other pasta accessories. Through a blend of engaging and informative content, the campaign successfully shifted the perception of pasta-making from an intimidating task to a delightful culinary experience.
