For Autumn/Winter 2021, The Fold embarked on an exciting venture by introducing their own line of tights. This endeavour called for a compelling campaign that could seamlessly span across all communication channels.
My task was to create three packaging designs catering to the Fashion, Staples, and Luxury categories of tights maintaining a consistent visual identity that conveyed a sense of cohesion among them.
To meet this challenge, I developed four illustrations which became the cornerstone of our packaging design, resulting in a polished and captivating presentation that resonated with our target audience.
The end product not only met but exceeded our expectations, enhancing the brand's image and ensuring a memorable and cohesive packaging experience for customers across all tiers of our tights collection.
