While I was part of The Fold team, I had the privilege of creating a campaign for International Women's Day. The Fold, a British women's fashion brand founded by Polly McMaster in 2012, has a strong presence globally and a wonderful community of professional women who support and empower each other throughout the year. We believed that International Women's Day was more than just a day; it was an opportunity to celebrate and uplift women year-round.
With this campaign, my aim was clear: to inspire our community to take just 5 minutes for themselves and experience moments of joy. To bring this vision to life, I crafted a multifaceted approach, including event invitations, design of a printed concertina distributed to our customers, the creation of a dedicated landing page, the execution of a lively social media strategy, and the organisation of an engaging in-store event.
Furthermore, I took on the responsibility of developing a series of illustrations that harmonized seamlessly with the affirmations shared by Emine Kali Rushton, a wellness and self-care author who collaborated with us. Our collective goal was to make International Women's Day a special and relatable experience for our community, emphasizing the importance of self-care and celebrating the women who made the brand extraordinary.
Front of Concertina
Back of Concertina
Post About Event
Post About Event Talk
Post About Event
Story About Event
Story About Event
