I undertook this project for the Inditex Group, specifically for Zara Stores, aimed at designing a captivating landing page to coincide with China's Golden Week—a pivotal semi-annual national holiday that spans seven days, commencing on October 1st. The challenge at hand was to create a design that would seamlessly cater to Zara's diverse customer segments, including women, men, and children, without leaning too far into any specific gender or age category. The overarching goal was to maintain a timeless quality that would remain relevant well beyond the Golden Week celebrations.
To tackle this challenge, I adopted an inclusive design approach that incorporated elements appealing to a broad audience. This included thoughtful choices in color schemes, fonts, and visuals that bridged the gaps between different demographics. The design also placed emphasis on timelessness, steering clear of trends that might become quickly outdated.
The outcome of this project was a landing page design that successfully captured the essence of the Golden Week while remaining versatile and timeless. It served as an inviting and engaging online platform for Zara's wide-ranging clientele. This project not only elevated Zara's online presence during a significant holiday season but also highlighted the brand's adaptability and commitment to delivering an inclusive and enjoyable shopping experience to its diverse customer base.
GOLDEN WEEK
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Alternative proposal
SILVER WEEK
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Selected design
